Mungo Works

Audience: Current home owners looking to build a new house and prospective new home buyers looking for an efficient and modern way of building a custom home to meet their needs; Modular home buyers looking for a builder that can provide them with personal service to guide them through the process from start to finish.

Goals: Create a visually pleasing site that reflects the professionalism and personal service of Hudson Sullivan Homes. For most web viewers this will be their first impression of the business. Organize the site around the key services that the customer is looking for. Use of interesting graphics that mirror the home, the home building process and draw viewers to the site’s informational areas and to the main call-to-action (Contact to Hudson Sullivan Homes). Use searchable keywords in the Page Title, Meta Descriptions, Meta Keywords, Menu Names, Page Headings, and Text to help web searchers find the services offered by Hudson Sullivan Homes.

Strategy: Develop a web site that is organized by focusing on the customers’ needs by presenting easy to follow links to information on modular homes.

Benefits: This site gives clear and easy to find information on the services offered by Hudson Sullivan Homes. People who are looking for modular homes or a modular home builder and do not know of Hudson Sullivan Homes will be able to find the site based on SEO geo-targeting, and services keywords.

Specifications: An informational brochure website that is designed and constructed to be easily maintained in XHTML with CSS. The site also uses Javascript and PHP scripting.

Audience: Current and prospective customers looking for electrical and computer services for home, commercial and industrial installations and upgrades and repairs.

Goals: Create a visually pleasing site that reflects the professionalism and services of Connected Systems. For most web viewers this will be their first impression of the business. Organize the site around the key services that the customer is looking for. Bold graphics to draw viewers to the site’s informational areas and to the main call-to-action (Contact to Request Service). Use searchable keywords in the Page title, Meta descriptions, Meta keywords, Menu Names, Page Headings, and text to help web searchers find the services offered by Connected Systems.

Strategy: Develop a web site that is organized by focusing on the customer’s needs by presenting quick links to information to help solve their problems.

Benefits: This site gives clear and easy to find information on the services offered by Connected Systems. People who do not yet know of Connected Systems will be able to find the site based on SEO geographic targeting, and services keywords.

Specifications: An informational brochure website that is designed and constructed to be easily maintained in XHTML with CSS. The site also uses Javascript and PHP scripting.

Audience: Current and prospective customers looking for new and unique toys, books, dolls, etc. Gift buyers of all ages; collectors.

Goals: Create a visually pleasing, colorful site that reflects the style and values of the store and its customers. Organize the site to ensure ease of navigation for children and adults. Bold and simple animated menu choices. Main call-to-action, view the new must-have items, and visit the store to purchase.

Strategy: Give personality to the site by using Toys Ahoy! sailor bear characters. Targeted products shots and boating theme named pages and headings. Write copy with a friendly welcoming tone, and make it easy to scan using bold headings. Blog page that puts a spot light on new product arrivals. Build custom CRM database. Send email blasts with links to new arrivals blog page. Focus on converting web searchers to store customers by using SEO marketing research. Update all online listings to include the web address and optimized store descriptions.

Benefits: The site is welcoming and reflects the character of Toys Ahoy! The store can now be presented to the public 24/7. Toys Ahoy Essex is listed on first page of top search engines search results. Store hours are clearly listed on site. Interactive Google map gives new customers directions. Email news sign-up area to keep current and future customers informed. New Toys page keeps site current by posting new toys available for purchase. Hot Toys! advertising presents ads for 10 top selling toys. Randomly changing the ads prevents the site from losing the viewer’s interest. Ahoy There! contact form helps customers make product requests and comments that would otherwise tie up employee time.

Specifications: Brochure website that is constructed to be easily maintained in XHTML with CSS and JavaScript. Sixteen product pages that highlight key manufacturers’ products. Blog page, customized using AJAX technology to match look and feel of the web site. Customer database for storing email addresses and sending out new product updates.

Audience: Current and prospective customers looking for Christmas Ornaments and Decorations; Gift buyers and collectors of Ornaments, Santa Clauses, Carolers, Figurines and other specialty Christmas items.

Goals: Create a visually pleasing site that reflects the personality of The Christmas Barn. For most web viewers this will be their first impression of the store. Organize the site to ensure ease of use. Bold graphics to draw viewers to the site’s informational areas and to the main call-to-action (view the sample products, and visit the store to purchase). Extensive use of keyword research in the page title, meta descriptions, meta keywords, page headings, and text to help web searchers find the store online.

Strategy: Site background to be an enhanced photograph of The Christmas Barn, including decorations and lights. Appearance of the site will change based on the time of day. By day the sky will be blue and the Barn decorated with greens and colored lights. At night the sky will be dark, speckled with stars and glowing Christmas lights frame the Barn. Top window in the Barn will be a container for banner ads featuring products of interest. Make the heading and sub heading of the page look like the actual signs on the Barn. Keep customers informed by displaying the number of days left until Christmas. To add to the sensory experience, an old fashioned radio will play an ad for The Christmas Barn. The text area will give information about The Christmas Barn as well as highlighting different lines of name brand products, like Byers Choice Carolers. Ten interactive flip books will allow viewers to browse a sampling of products that can be found at the store. A contact form, an interactive Google map and store hours panels enhance the page footer area. A “companies and products” listing that can be found at the Christmas Barn store will complete the home page. Seek out new opportunities for site link building.

Benefits: This site is welcoming and reflects the look and character of The Christmas Barn and the spirit of Christmas. People who do not know of the store will be able to find it based on location, and product search keywords.

Specifications: Brochure website that is constructed to be easily maintained in XHTML with CSS, Flash and JavaScript. Search engine optimization is built into every aspect of the site.

Audience: Current and prospective customers, women, men, and children of all ages in Old Saybrook and surrounding communities. People who require the highest professional quality service at competitive prices. People that enjoy the comfort of a relaxed family friendly environment.

Goals: Create a visually unique site that reflects the style and values of the Salon and its clients. Ensure that the site will aid in reaching and recruiting clients in the surrounding areas. Increase the name recognition of Salon Crimson. Design the site for future expansion and be user-friendly. Increase the recognition of services and products provided by the Salon. Assist clients’ ability to make appointments, and print coupons online.

Strategy: Create pages that are keyed into what customers are looking for. Design a page where prospective clients can meet the Stylists. Provide an area that lists Salon services and pricing in a clear and stylish way. Highlight the products used and sold by the Salon. Present printable coupons to both reward current clients and entice new ones. Present a form area for clients to make Salon appointments online. Focus on converting web searchers to Salon clients by using SEO marketing research. Update all online listings to include the web address and optimized Salon descriptions. Seek out new opportunities for site link building.

Benefits: The site represents the style and atmosphere of the Salon. The Salon and its stylists can now be presented to the public 24/7. Salon hours and services are clearly listed on site. Clients can now make appointments at any time. Interactive Google map gives new clients directions. Salon services and products advertising displayed on home page keeps clients up to date. Printable Salon coupons and referral discount tickets bring in new clients and help retain existing ones.

Specifications: Brochure website that is constructed to be easily maintained in XHTML with CSS and JavaScript. Search engine optimization is built into every aspect of the site.

Specifications: Assemble studio photographs into seven animations showing products in action (only five of the animations were used on the site). Animations required silhouetting each frame from the background and inserting a new background. Photoshop enhancements included changing colors and number of products, adding a semi-transparent overlay shipping box with labels, cloning out prop lines from boxes and rubber bands around DVDs, and creating gift wrapping paper around shipping boxes.

Specifications: Developed techniques to convert InDesign page layouts into an interactive rich media experience. Responsible for all of the Flash interaction programming, movable palettes, popup footnotes, hyperlinks to student workbook, streaming sound and video play-back. Managed and created JavaScripts for the student workbook. Defined XHTML, CSS screen and print layout requirements for the student workbook and supervised their implementation.

Specifications: Created new concept for online Elementary Math Curriculum, a hybrid of student book and work book that contained a built-in teacher and tools to help children learn. Responsible for the design and layout, XHTML, CSS for screen and print, Flash and JavaScript programming, sound recording and editing.

Audience: Educational Publishers looking for development services for educational text books grades K- 12.

Goals: Create customer awareness of the full array of services that are available.

Strategy: Present extensive work samples in all content areas showing mastery of Editorial Services, Design & Production, Photo Research, Artist Representation and Literary Agent services.

Benefits: Online portfolio removed the cost of sending out samples and expanded awareness of full range of services in the publishing industry.

Specifications: Brochure website that is constructed in HTML with CSS, Flash and JavaScript.

Specifications: Created an interactive flip book for Web and CD-ROM that integrated an audio track from the DVD version of the printed book. Produced with Photoshop, Flash and Sound Studio.

Specifications: Headed production team and determined technical needs for the site’s architecture and user interface. Wrote JavaScript, defined CSS layout requirements and supervised their implementation; captured supplied DVD video and converted to web format.

Specifications: Co-designer of site, and was responsible for all of the XHTML, CSS, XSLT and JavaScript. Designed and created a back-end CRM database to collect and manage form submissions from contest winners. The database was remotely accessed by the client and travel agents to book flights, ship cabins, and guests’ activity choices.