Web Site Design

See Our Web Sites Portfolio
WEB SITE DESIGN
Our mission is the creation of web sites to meet the marketing goals of your company that are aesthetically pleasing and easily navigated by the most demanding current and future customers. Your home page is the display window of your business. It’s the viewers’ first impression. A concise message and clear call to action are vital if you intend to convert casual viewers to customers. This goal is accomplished by offering just the right delicate balance between an absence of unnecessary distractions and a presence of enticements that motivate the viewer to return and investigate your array of new products or services. No amateurish cookie cutter template can ever meet these standards. A professionally created custom web site is a must.
WEB SITE HOSTING
We have built a strong affiliation with a nationally recognized hosting company. Their service is fast, has a friendly user interface and is extremely reliable and affordable. This provider offers unlimited bandwidth usage, storage space and e-mail addresses. With this service, you can easily add e-mail addresses, change passwords, update account information, access activity statistics and check your e-mail online using webmail services. Best of all, unlike other web design firms, we won’t hold your site hostage. You own the domain name and the contents of the web site. The service is in your name, and you have full access to control your site 24/7.
NEW WEB SITE DEVELOPMENT
We begin this process with your completion of our Website Development Survey. The information you provide helps us to understand your business, your customers and your competition. As part of the development process, you may want to have us conduct an informal Competitive Analysis. This can be a valuable aid in determining the content and features for your site. Next, using keyword search analysis, we will help to tailor your message to match the language that your customers are using. Development of the site begins with the creation of a site map to determine linkage and order of pages. We then create wireframes of pages to define the position of graphics and text on the page. We are now ready to design the visual elements of the site. Fonts, color palettes and image treatments are created to enhance the site’s message. XHTLM master page layouts with CSS style sheets are produced. When populated with content, pages are tested in different browsers and system platforms.
WEB SITE REDESIGN
Technology and web user expectations are constantly changing, so it easy for your existing site to appear out of date. The boost in business you experienced 3 to 5 years ago because you had a web presence and your competitors didn’t, is now history. A basic fact of the web is that updated content is one of the primary reasons people revisit a site-and competition for a top spot in the SERPS (Search Engine Results Pages) has never been more intense than it is today. Therefore, it’s now essential to step up and generate renewed interest in your business and expand your customer base. Please take a few minute to answer the questions in our Website Redesign Survey and see if your site is ready for version 2.0.
CONTENT MANAGEMENT/WEB BLOGS
With open source and free content management systems like WordPress and Blogger, it’s never been easier for companies who wish to engage in social media to manage their own content. We can assist with the setup and customizing the look and feel of your blog to harmonize with an existing site, company identity or image.
WEB SITE MAINTENANCE
If your current site takes too long to get updated, or is costing too much for regular updates, we can help. Many older sites were created using a system of tables and tables nested inside of other tables that are difficult to update without destroying page layouts. We can replace these obsolete relics with modern XHTML and CSS coding that will match the look of the existing site while making the site faster to load and easier to add and change content-and we don’t require any long term maintenance contracts to get started.
WEB SITE COPYWRITING AND EDITING
A picture may be “worth a thousand words,” but never underestimate the power of crisp, carefully crafted copy in helping to sell the products or services featured on your site. A truly effective site must grab the potential customer’s initial interest by its visual content and ease of navigation. An additional ingredient, however, must be present to hold the attention of that shopper, who’s just a mouse click away from moving on to another site. That something else is language. Building a profitable, professional web site to represent your business is a package deal. The copy-the words that speak for you-are an integral part of your public’s experience in cyberspace. They may either close the sale for you, or cause surfers to move on, having lost interest or confidence in your products due to a lack of linguistic polish.
WEB SITE CONTENT DEVELOPMENT
From start to finish, we can help you create the content that your customers seek. Whether its copy to attract, photography to enhance, graphics to beguile or interactive features to captivate, we can provide the tools and material to get the job done. With our content development strategy, search engine optimization is never an afterthought-it’s always our primary concern.
SEARCH ENGINE OPTIMIZATION (SEO)
The point of online marketing is to have your web site found easily and quickly by web surfers. Without good SEO, your chances of having this happen are slim to none. We begin our web development work with this fact in mind. We play by the rules to ensure that your text content, graphics and META tags are relevant to what your customers are seeking.
SEARCH ENGINE AND KEYWORD ANALYSIS
Both of these are an integral part of the development of a new web site. If you have an existing site, we can also help you with that. For current site owners, we begin with an analysis of your present standings among the top search engines. We try to find your site using the search terms and keywords that your customers are likely to utilize. Research has demonstrated that if your site is not listed in the top 7 spots of the first page of search results, you have less than a 5% chance of users selecting your site-and your chances drop off rapidly thereafter. We can also do a Competitive Analysis to gain insight into strategies that are working for your competitors. With this information, we can customize a Search Engine Optimization Program for you, including: the right Domain Name, META tags, keywords and description, page title, headings, subheadings, web site structure, text and image ALT tags. The use of keyword search tools enables us to discover which search terms and keywords people are using to find your business, as well as your competitors’ companies. Use of these terms and keywords in your site will boost your company’s placement in the search results pages.
LINK BUILDING
No web site should remain an island. Getting your site listed on highly ranked web sites is also vital for your site’s rankings, as well as creating new pathways that can motivate new customers to visit your site. We research national and local directories to determine which industry-related categories may best fit your company. Anywhere your competitors are listed needs to include your business too. We can manage the submission and record keeping process for you.
E-MAIL MARKETING
Staying in touch with your customers is essential. E-mail news and product or service announcements are cost-effective ways for you to stay connected. We’re able to create, manage and maintain a Customer Relations Database for you. We can compose friendly, personal, effective e-mails that have a greater chance of being read instead of ending up in the spam filter. We can also use the Customer Database for regular mail campaigns.
Intrigued with our approach and expertise? You can contact us at create@mungoworks.com or 860-767-0607